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Now this is smart marketing
Posted on December 10th, 2003 No commentsI talked in my Wizard World review about PS238.
As I was investigating the site further, I found Aaron’s PS238 Lunch Boxes. As someone who has been trying to sell Cafe Press merchandise for years, I have to admit…these are really smart designs. Not only are they lunchboxes promoting a book about elementary school, but the back carries a warning label that the contents of the lunch are radioactive and they should not be swiped. Very creative on Aaron’s part!
Of course, if I were a bully in elementary school that would be the most awesome thing to steal, so maybe that backfires a bit…
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